This is not a branding course.
It’s a modern capability upgrade for companies that care about growth, clarity, and long-term brand value. Brand is bottom-line, if you know, you know!
Top Brands
1000+ Brands That Scaled With Us
"YOUR BRAND DOESN'T FAIL LOUDLY. IT LEAKS SILENTLY — ACROSS TEAMS, CAMPAIGNS, AND YEARS. TIME TO FIX THAT."
Umang Maheshwari
Instructor
BRAND PROBLEMS BY SCALE
BRAND PROBLEMS CHANGE WITH SCALE. THIS PROGRAM ACCOUNTS FOR THAT.
0-5 CR
You're still guessing who you're really for
Messaging changes every few months
Ads don't convert consistently
Brand clarity lives in the founder's head
10-100 CR
Different teams tell different stories
Growth has outpaced clarity
Agencies drive brand decisions
CAC keeps creeping up silently
100-1000+ CR
Brand dilution across teams and markets
Too many stakeholders, no single truth
Strategy decks exist, execution doesn't follow
Brand decisions become political, not principled
NOT NOTES. NOT FRAMEWORKS. NOT TOOL DEMOS
YOU WILL HAVE A CUSTOM AI POWERED BRAND MANAGER BUILT FOR YOU, BY YOU
01
CATEGORY & MARKET INTELLIGENCE
You will build a clear category map using AI-powered research that shows:
01Who is really competing with you (not just lookalikes)
02What claims are overused or meaningless
03Where consumer expectations are unmet
04Where your brand can credibly win
TAKEAWAY
Category clarity that eliminates random positioning debates and false differentiation.
02
ICP SYSTEM (NOT PERSONAS)
You will build 3-5 high-resolution ICPs that go beyond demographics to map:
01Psychographic and emotional drivers
02Purchase triggers and hesitation points
03Willingness to pay and repeat behaviour
04CAC sensitivity and retention signals
TAKEAWAY
A shared customer truth that aligns strategy, messaging, product, and growth teams.
03
VOICE OF CUSTOMER INTELLIGENCE
You will create a living Voice of Customer layer, trained on:
01Reviews, chats, emails, forums, and social data
02Real objections, phrases, and emotional cues
03AI converts this into usable language intelligence, not raw data.
TAKEAWAY
Messaging written in the customer's words - not marketing speak - that converts faster and needs fewer rewrites.
04
POSITIONING & CATEGORY POV
You will map multiple positioning territories and evaluate them on:
01Market relevance
02ICP resonance
03Differentiation
04Long-term defensibility
TAKEAWAY
A strategic spine that simplifies decisions and holds as the business scales.
05
VALUE PROPOSITION & BRAND NARRATIVE
You will build:
01A clear value proposition using Jobs-to-Be-Done logic
02Founder and product narratives that explain why you exist
03Before/After stories usable across website, ads, decks, and sales
TAKEAWAY
One coherent story that works across channels - without constant reinvention.
06
MESSAGING BANK (100+ LINES)
You will build a structured Messaging Bank that includes:
5–10 AI Videos (UGC, avatar, brand film, explainers)
Prompt Library
A curated Prompt Library for visual consistency
Content OS
A live, working Content Factory OS built for your brand
WhatsApp Community
A Whatsapp based community of your cohort.
This shift is not cosmetic. It’s the difference between a brand that resets every quarter -
and a brand that compounds clarity as it grows.
Top Brands
1000+ Founders & Operators That Scaled with D2CX
INSTRUCTOR
Taught By A Brand Systems Architect
Umang Maheshwari
PhD Research Scholar in Marketing, IIM Indore
Ex-Head of Consulting & Research, Schbang
Independent Brand & Growth Strategy Consultant
This program is taught by Umang Maheshwari, a brand and growth strategist who operates at the intersection of consumer psychology, business strategy, and AI-enabled systems. He has worked across early-stage startups, scale-ups, and large enterprises, across geographies and across product categories helping teams move from intuition-led branding to clear, repeatable decision systems.
Hands-on consulting
experience
Academic
depth
Real-world system
building
AI-first operational
thinking
1000+STUDENTS AND PROFESSIONALS
★★★★★4.7 | 5.0
CITED BY PLATFORMS LIKE:
ACADEMIC
WORKED WITH
REVIEWS
What Participants Say
“D2CX wasn’t just another program, it was a place where we grew as entrepreneurs and as people.”
“The cohort offered incredible insights from top-notch speakers, providing strategies and frameworks that have reshaped how I think about Cannavedic's future.”
“The best part? The incredible network of entrepreneurs I met along the way—conversations that helped me clear my vision and unlock new growth opportunities.”
“The D2CX from Inc42 was a true eye-opener. It provided deep insights into the direct-to-consumer ecosystem, helping me understand not just the fundamentals but also the nuances that differentiate thriving brands from struggling ones.”
Absolutely. We have a 14 day money back guarantee! If you aren't satisfied for any reason at all you can ask for your money back is full within 14 days of the purchase.
Nope. We assume zero prior experience. We'll guide you live through everything, from prompt writing to production-ready assets.
Each ticket covers one attendee. However, we offer special team packs with discounted rates. Reach out to us for group pricing.
Yes! You'll learn how to train AI tools with your brand guidelines, colors, and tone — so every output feels on-brand from day one.
Real assets. You'll build actual creatives, videos, scripts, and a full content calendar during the bootcamp — not just theory.
You get post-program support including access to our community, recorded sessions, and follow-up Q&A to keep you on track.
Absolutely. This isn't about individual tools — it's about building a complete AI-powered content system. Most attendees already use some tools but lack the workflow to scale.
This is live, hands-on, and D2C-specific. You build real assets with expert guidance in real-time — not passive video watching.