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BRAND CONFUSION IS EXPENSIVE.MOST COMPANIES JUST DON’T SEE IT.

From Chaos to Brand Clarity. Your AI-Powered Brand OS in 2 Weekends.

Turn raw customer data into clear brand messaging

Define exactly who your brand is for — and why they choose you

Create a Brand OS your entire team can use - without agencies or guesswork

Build a reusable messaging system that works across ads, PDPs, email, and content

May 23-24 & 30-31,
2026 (Sat & Sun)

5:00PM –
9:00PM IST

2 Live Weekend
Bootcamp

Special Offers
for team pack

This is not a branding course. It’s a modern capability upgrade for companies that care about growth, clarity, and long-term brand value. Brand is bottom-line, if you know, you know!

Top Brands

1000+ Brands
That Scaled With Us

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"YOUR BRAND DOESN'T FAIL LOUDLY. IT LEAKS SILENTLY — ACROSS TEAMS, CAMPAIGNS, AND YEARS. TIME TO FIX THAT."

Umang Maheshwari

Umang Maheshwari

Instructor

BRAND PROBLEMS BY SCALE

BRAND PROBLEMS CHANGE WITH SCALE. THIS PROGRAM ACCOUNTS FOR THAT.

0-5 CR

  • You're still guessing who you're really for
  • Messaging changes every few months
  • Ads don't convert consistently
  • Brand clarity lives in the founder's head

10-100 CR

  • Different teams tell different stories
  • Growth has outpaced clarity
  • Agencies drive brand decisions
  • CAC keeps creeping up silently

100-1000+ CR

  • Brand dilution across teams and markets
  • Too many stakeholders, no single truth
  • Strategy decks exist, execution doesn't follow
  • Brand decisions become political, not principled
NOT NOTES. NOT FRAMEWORKS. NOT TOOL DEMOS

YOU WILL HAVE A CUSTOM AI POWERED BRAND MANAGER BUILT FOR YOU, BY YOU

01

CATEGORY & MARKET INTELLIGENCE

You will build a clear category map using AI-powered research that shows:

01 Who is really competing with you (not just lookalikes)
02 What claims are overused or meaningless
03 Where consumer expectations are unmet
04 Where your brand can credibly win
TAKEAWAY

Category clarity that eliminates random positioning debates and false differentiation.

02

ICP SYSTEM (NOT PERSONAS)

You will build 3-5 high-resolution ICPs that go beyond demographics to map:

01 Psychographic and emotional drivers
02 Purchase triggers and hesitation points
03 Willingness to pay and repeat behaviour
04 CAC sensitivity and retention signals
TAKEAWAY

A shared customer truth that aligns strategy, messaging, product, and growth teams.

03

VOICE OF CUSTOMER INTELLIGENCE

You will create a living Voice of Customer layer, trained on:

01 Reviews, chats, emails, forums, and social data
02 Real objections, phrases, and emotional cues
03 AI converts this into usable language intelligence, not raw data.
TAKEAWAY

Messaging written in the customer's words - not marketing speak - that converts faster and needs fewer rewrites.

04

POSITIONING & CATEGORY POV

You will map multiple positioning territories and evaluate them on:

01 Market relevance
02 ICP resonance
03 Differentiation
04 Long-term defensibility
TAKEAWAY

A strategic spine that simplifies decisions and holds as the business scales.

05

VALUE PROPOSITION & BRAND NARRATIVE

You will build:

01 A clear value proposition using Jobs-to-Be-Done logic
02 Founder and product narratives that explain why you exist
03 Before/After stories usable across website, ads, decks, and sales
TAKEAWAY

One coherent story that works across channels - without constant reinvention.

06

MESSAGING BANK (100+ LINES)

You will build a structured Messaging Bank that includes:

01 Core brand messages
02 Value propositions and proof points
03 CTAs and objection-handling language
MAPPED ACROSS: Homepage, PDPs, Ads, Email, Marketplaces, Launches
TAKEAWAY

A reusable messaging system that speeds up launches, improves briefs, and lowers CAC through clarity.

07

BRAND COMMUNICATION & CX AUDITS

You will use AI to audit:

01 Website and PDP communication
02 Ads and channel consistency
03 UX friction and trust leaks
04 Brand recall and mental availability
TAKEAWAY

Clear visibility into where your brand experience breaks - and how to fix it systematically.

08

CUSTOM BRAND OS (YOUR BRAND-SPECIFIC LLM)

You will be guided to build a Custom Brand OS. A brand-specific LLM trained on:

01 Your ICPs
02 Your VOC intelligence
03 Your positioning and POV
04 Your messaging rules
05 Your brand voice and guardrails
TAKEAWAY

A living system your team can rely on - not a one-time deck or consultant dependency.

This shift is not cosmetic. It’s the difference between a brand that resets every quarter - and a brand that compounds clarity as it grows.

Top Brands

1000+ Founders & Operators
That Scaled with D2CX

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INSTRUCTOR

Taught By A
Brand Systems Architect

D2C Content Master

Umang Maheshwari

PhD Research Scholar in Marketing, IIM Indore

Ex-Head of Consulting & Research, Schbang

Independent Brand & Growth Strategy Consultant

This program is taught by Umang Maheshwari, a brand and growth strategist who operates at the intersection of consumer psychology, business strategy, and AI-enabled systems. He has worked across early-stage startups, scale-ups, and large enterprises, across geographies and across product categories helping teams move from intuition-led branding to clear, repeatable decision systems.

Hands-on consulting
experience

Academic
depth

Real-world system
building

AI-first operational
thinking

student
1000+ STUDENTS AND
PROFESSIONALS
★★★★★ 4.7 | 5.0
CITED BY PLATFORMS LIKE:
TEDx
ACADEMIC
Academic institutions
WORKED WITH
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REVIEWS

What Participants Say

“D2CX wasn’t just another program, it was a place where we grew as entrepreneurs and as people.”

Alishha Chouhan
Alishha Chouhan Founder - IKIRU
Read on LinkedIn

“The cohort offered incredible insights from top-notch speakers, providing strategies and frameworks that have reshaped how I think about Cannavedic's future.”

Jajati Mohanty
Jajati Mohanty Director at Cannavedic Pvt. Ltd.
Read on LinkedIn

“The best part? The incredible network of entrepreneurs I met along the way—conversations that helped me clear my vision and unlock new growth opportunities.”

Ashish Jawa
Ashish Jawa Founder @ Personal Touch Skincare...
Read on LinkedIn

“The D2CX from Inc42 was a true eye-opener. It provided deep insights into the direct-to-consumer ecosystem, helping me understand not just the fundamentals but also the nuances that differentiate thriving brands from struggling ones.”

Gayathri Krishnan
Gayathri Krishnan Founder Director @ Trim X
Read on LinkedIn

“These are highly curated, the best of the D2C founders in the country.”

Chetan Bhatia
Chetan Bhatia Deck Story Guy | Building Pitchto.vc AI...
Read on LinkedIn

“Throughout the program, I had the privilege of learning from and getting inspired by some of the sharpest minds in the industry”

Vaibhav Kothari
Vaibhav Kothari Founder/Chief Vision Officer @OMVAI.in..
Read on LinkedIn
THE DIFFERENTIATOR

Why This Is Not Another AI Tool Workshop

Most AI workshops teach tools. The programs builds systems. Tools fade but system compound so do margins, efficiency, and brand pull.

AI for Brand - intersection of Science of Branding, Art of Storytelling, and AI as Infrastructure
TYPICAL AI WORKSHOPS
AI FOR BRAND
Isolated tools & prompts
Complete Brand OS
Generic use cases
Trained on your brand
Speed hacks
Decision clarity at scale
AI replaces thinking
AI sharpens human judgment
No guardians
Long-term excitement
Short-term excitement
Built-in SOPs & governance
No business linkage
Impact on CAC, CR & execution speed
AI for Brand - intersection of Science of Branding, Art of Storytelling, and AI as Infrastructure
Curriculum

Inside the AI for
Brand Curriculum

00Days 00Hours 00Mins 00Secs
00Days 00Hours 00Mins 00Secs

04 Hours 05 Lessons Saturday

Covered Lessons

  • The Role of Research in Modern Brand Building
  • Market Landscape Mapping Using AI
  • Category Tension & Category POV Mapping
  • ICP Creation Using AI
  • AI for Voice of Customer (VOC) Intelligence

Outcomes

  • outcome Category clarity
  • outcome Consumer truth grounded in evidence
  • outcome Clear understanding of where the brand can and cannot win
  • outcome A research-backed foundation for strategy

Tools Used

04 Hours 05 Lessons Saturday

Covered Lessons

  • Brand Positioning as a Strategic Decision
  • AI-Assisted Positioning Framework
  • How Leaders Choose a Position
  • AI for Value Proposition Development
  • Strategic Belief System (Reframed Brand Purpose)
  • AI for Brand Storytelling

Outcomes

  • outcome Clear, defensible positioning
  • outcome A coherent narrative spine
  • outcome A strong value proposition
  • outcome Strategic clarity on focus, trade-offs, and priorities

Tools Used

04 Hours 05 Lessons Saturday

Covered Lessons

  • Why Brands Communicate Poorly
  • Messaging Bank System Using AI
  • How Brands Enter Memory
  • AI for Real-Time Communication Audits
  • AI for UX & Behavior Insights

Outcomes

  • outcome Channel-ready messaging
  • outcome Clear, consistent communication
  • outcome Improved trust and conversion signals

Tools Used

04 Hours 05 Lessons Saturday

Covered Lessons

  • Building AI Workflows for Brand Teams
  • AI Prompt Libraries
  • Brand Consistency & Governance Engine
  • Capstone: From Brand Strategy To Growth Decisions
  • Final Workshop: Build Your Brand Os

Outcomes

  • outcome A complete AI-powered brand strategy
  • outcome Clear positioning and category ownership
  • outcome Scalable communication systems
  • outcome Governance-ready workflows
  • outcome A repeatable brand operating system

Tools Used

PRICING

Fit Or Not?


Who Should Join?
  • You are a Founder or Part of Founding Team
  • CXOs from fast-paced growth companies
  • Legacy companies trying to transform Branding
  • Marketing professionals or people wanting to switch to marketing roles
  • Aspiring Marketers
Get AI-driven Brand FOR
₹24,999 + GST
₹50,000 50% OFF
00Days 00Hours 00Mins 00Secs

India's #1 D2C AI Program with NPS of 250+
Excellent 4.8/5

  • Build AI-native creative + strategic capability in-house
  • Make your brand strategy pro-active rather than reactive
  • Generate AI backed velocity your competitors can’t match
  • Reduce costs (& costly mistakes)
  • Deploy structured SOPs across your team
  • Operate like a global brand — without the costs
  • Build your own Brand Operating System (backed by latest AI stack)

All you need is intent to join this course. We will use all plug & play tech.

Your next 10x growth lever isn’t more spend. It’s smarter systems. Build Accordingly.

India's #1 D2C AI Program with NPS of 250+
Excellent ★★★★★ 4.8/5

Enroll Now
Guarantee

Is There a Guarantee?

Absolutely. We have a 14 day money back guarantee! If you aren't satisfied for any reason at all you can ask for your money back is full within 14 days of the purchase.

100% Satisfaction Guarantee
The Outcome

IN 2 focused weekends, you will build a custom brand operating system-a brand-specific LLM that helps your team

Make faster decisions

Communicate consistently

Reduce waste across marketing and growth

Improve conversion through clarity

No hacks.
No guesswork.
Just clarity that compounds on the bottom line.
Build Your Brand OS

Seats are limited by design.

Clients

Trusted by Top Brands

Client
Client
Client
Why Us

Why D2CX By Inc42?

India's most trusted startup platform, now powering the next wave of operator-led upskilling.

D2CX is built by Inc42, the company behind:

AI For Brand
AI For Content
Outcome-Driven Programs Like
D2CX Foundations
D2CX Advance

A live build-sprint platform for Indian brands to move, test, and scale fast.

Bring your team

Opt it for whole team
shaping your brand.

Perfect for

Founders get strategic clarity

Marketers learn how to turn insight into high-conversion messaging

Designers understand brand voice, tone, and story

Content teams build faster with aligned frameworks & AI workflows

Get AI-driven Brand FOR
Team
Pricing
00Days 00Hours 00Mins 00Secs

India's #1 D2C AI Program with NPS of 250+
Excellent ★★★★★ 4.8/5

  • Build AI-native creative + strategic capability in-house
  • Make your brand strategy pro-active rather than reactive
  • Generate AI backed velocity your competitors can’t match
  • Reduce costs (& costly mistakes)
  • Deploy structured SOPs across your team
  • Operate like a global brand — without the costs
  • Build your own Brand Operating System (backed by latest AI stack)

All you need is intent to join this course. We will use all plug & play tech.

Your next 10x growth lever isn’t more spend. It’s smarter systems. Build Accordingly.

Reach Out to us
UPGRADE TO AI FOR BRAND+ CONTENT

TAKE IT FURTHER: UPGRADE TO THE AI BRAND + CONTENT BUNDLE

India's #1 D2C AI Program with NPS of 250+
Excellent 4.8/5

AI FOR BRAND

CONVERSION-READY BRAND COMMS OS IN 2 WEEKS

3-month strategy in 2 weekends

Market research & ICP development

Brand messaging, positioning

WHAT YOU'LL LEARN:

  • 16 Hours Live Instruction
  • 9 AI-Powered Systems
  • Templates, Prompt Packs, Tools
  • Replay Access + Community

TOOLS YOU'LL LEARN:

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+

CONTENT STRATEGY & ASSETS WITH AI IN 2 WEEKS

30-day AI-powered content engine

20-30 visuals + 5-10 video assets

Fully built Content Factory OS

WHAT YOU'LL LEARN:

  • Content strategy using trend & competitor insights
  • AI creative workflows for ads, PDPs, social
  • Script + video generation with AI avatars + hooks
  • Batch automation for publishing across platforms

TOOLS YOU'LL LEARN:

logo logo logo

India's #1 D2C AI Program with NPS of 250+
Excellent 4.8/5

Upgrade Now
₹39,999 + GST

₹1,00,00 60% OFF

FAQs

Still Wondering
If This Is For You?

Nope. We assume zero prior experience. We'll guide you live through everything, from prompt writing to production-ready assets.

Each ticket covers one attendee. However, we offer special team packs with discounted rates. Reach out to us for group pricing.

Yes! You'll learn how to train AI tools with your brand guidelines, colors, and tone — so every output feels on-brand from day one.

Real assets. You'll build actual creatives, videos, scripts, and a full content calendar during the bootcamp — not just theory.

You get post-program support including access to our community, recorded sessions, and follow-up Q&A to keep you on track.

Absolutely. This isn't about individual tools — it's about building a complete AI-powered content system. Most attendees already use some tools but lack the workflow to scale.

This is live, hands-on, and D2C-specific. You build real assets with expert guidance in real-time — not passive video watching.
00Days 00Hours 00Mins 00Secs
Enroll Now